Slanted Margaritas in Black and White.
Magazines & Models in Black and white. Upon first seeing this ad, many things stood out. First, the large s draws the attention of the reader to the center of the page up the character to the dot of the I next to it. This leads the reader to the title of the article, as well as a description of the subject matter. Making it clear to the reader what the topic is and what content is being portrayed. This technique is followed by a series of strategically placed lines that are used as barriers to separate the two different columns of text and the tagline. Not only do these lines create structure and aid in the understanding of what is being read, but they also create separation and definitive boundaries adding organization to the overall design of the article. The image of Emma Watson to the right of the text also plays a large part in the core design principles at work. The picture chosen is of Emma Watson gazing into the camera, locking eyes with th...